Why does your logo need to be flexible? - Responsive Logo Design

In todays age of websites and apps being viewed on laptops, mobiles, tablets and even google glass etc, we need to ensure that our logos are fully flexible to any format and look great at any size from billboard to favicon (that tiny thingy at the top of the tab on your browser.

Responsive logo design is a new way of thinking that allows your website to change the look of your logo depending on what device the website is being viewed on. Here's a video to explain this.